What are they all about?! What is their purpose? Despite being added to the Oxford Dictionary back in 2010 as most people have come to know what they are, many people still don't understand how to use them.
Hashtags allow you to categorise your content on social media. With hashtags your own posts are able to be discovered easily, and likewise you can find content of others easily. It also allows you to engage with like-minded users based on common interests. Knowing how to use hashtags is fundamental to your success on social media.
If you are unsure how to use then here are some hints and tips by Social Network to work by...
Hashtags here are used to describe the topic of conversation, an area (city, country etc), a common ground. Check on what is trending as you can use to your advantage to gain maximum exposure, but make sure it is relevant! Here is Twitter's guide to using hashtags and best practice.
Hashtags on Instagram are much more about the picture, the person and how the image was produced. However there are also popular hashtags that can help gain new followers, again use where relevant.
Pinterest, Facebook, Google +
Hashtags on these sites tend to be used less but are just as relevant and searchable if used correctly, here are the best practices for Facebook, Pinterest and Google +
There are also some specific rules you should always follow:
- Do try to be specific (For example #GucciShoes instead of just #Shoes
- Do make relevant to the social media site you are using.
- Do use relevant, unbranded hashtags (For Example #1T1F1J or # generationyoung is more descriptive than just #Jeunesse)
- Don't go too long - Keep it short and sweet!
- Don't hashtag for the sake of it - Not every post or sentence needs a hashtag.
- Don't have more hashtags than words - Well except on Instagram #exception #rule
Hashtags allow you to make an impression on a wide social media audience. Make sure you share great content and make a great impression!
Happy #hashtags!
Fay x
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